The vaping industry is holding its first national awareness month in the UK in April.
VApril is being organised by the UK Vaping Industry Association (UKVIA) and has been designed to raise awareness of the different types of vape products and the benefits of vaping compared to smoking.
The UKVIA is the most significant vaping association to represent vaping manufacturers, retailers, wholesalers, distributors and service providers and say that this is the largest campaign run by the UK vaping industry and will urge smokers to try the 3 step VApril Challenge by using e-cigarettes to help them quit smoking.
- Vaping Master Classes
- A Free Guide To Vaping
- And A Huge Social Media Campaign
The campaign has received celebrity backing and is being led by TV celebrity doctor Dr. Christian Jessen from the popular show Embarrassing Bodies.
“I am always amazed and disappointed to hear that we still have 7m smokers in this country and, according to PHE, around 40% of them have never tried vaping. Furthermore, more than half of the population don’t realise that vaping is a fraction of the risk of smoking.”
Dr. Christian Jessen, Spokesperson, VApril
VApril is launched following the recent e-cigarettes evidence review report released by Public Health England (PHE), which confirms the organisation’s 2015 report findings, that vaping is at least 95% safer than smoking.
VApril looks like it is going to be a great campaign and we’ll keep you up to date with all the VApril events as they unfold.
If you want to make sure you don’t miss anything then follow the hashtag #vapril on Twitter. And check out the VApril website for more information.
Make sure you also head over to JAC Vapour who is backing the campaign.
“JAC Vapour are proud to be supporting VApril. Organised by UKVIA, the UK Vaping Industry Association, the campaign runs throughout April aiming raise awareness about vaping, vaping responsibly and the health benefits of vaping compared to smoking.”