Mad Hatter Juice E-liquids | Review

Mad Hatter doesn't just like things, they love them. We review five of their e-liquids to find out if we love them too.

5 min read

Mad Hatter E-liquids

Mad Hatter Juice doesn’t just like things – they love them. Let’s see if we feel the same way about their juices.

Flavors Tested

  • 120 Cereal Pop
  • I Love Cookies Too
  • I Love Candy Blue Raspberry
  • I Love Candy Rainbow
  • I Love Candy Watermelon

Mad Hatter is one of the most popular and widely distributed e-liquid brands currently in the industry. If you’ve been vaping for a while, there’s a good chance that you’ve come across them in your local vape shop.

Their first juice ‘I Love Donuts’ was a huge hit and quickly received accolades from reviewers. It seems their line rapidly grew from there. Now practically every company that carries a wide assortment of third-party e-liquids carries Mad Hatter.

But are they actually any good? Or is it just clever marketing and packaging that’s made them so appealing.

We have a selection of their ‘I Love’ lines along with the latest release ‘120 cereal pop’ (which comes in a huge 120ml bottle) to get our vaping taste buds around.

So without further ado, let’s get vaping and let you know our thoughts…

Disclaimer: Your take on these flavors may differ from ours. Opinion and taste are subjective!

2Let’s taste that juice

The Set Up

I vaped all the juices on a collection of atomizers, using SS316 in both watts and TC mode. The weapons of choice were the Augvape Druga RDA, the Uwell Valyrian, and the Adken Manta all sitting on top the Wismec Gen3.

120 Cereal Pop

Mad Hatter Juice 120 Cereal Pop

Mad Hatter say: 120 Cereal Pop is a perfect blend of creamy milk poured over your favorite rainbow cereal.

Our Vibe: Sometimes cereal vapes can come across a little sickly after a while and are not something I tend vape on a regular basis. However, I’ve already been through half of the 120ml bottle in 3 days… that has to tell you something. It is probably one of the best cereal vapes I’ve tried; it’s not too overpowering, you get the perfect balance of fruity cereal with the depth of the cream which makes for a wholesome, flavorful vape. I think this might be going into my ADV rotation.

I Love Cookies Too

Mad Hatter Juice I Love Cookies Too

Mad Hatter say: With the outstanding popularity of our ‘I Love Cookies’ flavor we had no choice but to create the ultimate follow up to our best selling vape juice; I Love Cookies Too. Infused with caramel and strawberry flavor profiles, just like home-baked cookies one will never be enough.

Our Vibe: I have to start this one by saying I’m not a huge fan of chocolate vapes. This does have an authentic choco and cookie taste to it, and it’s a lot better than others I’ve tried, but its a bit strong on the caramel and chocolate for me. Does it taste like cookies, yes….will people who like cookie vapes like it, yes……am I going to rush out and buy a bottle, probably not.

I Love Candy Blue Raspberry

Mad Hatter Juice I Love Candy Blue Raspberry

Mad Hatter say: I Love Candy Blue Raspberry is our Mad take on a candy classic. It’s that sugary, sweet blue raspberry flavor that makes your mouth water.

Our Vibe: There is only one way to describe this juice, it is simply a blue raspberry juice. Now that’s not necessarily a bad thing, in fact sometimes simple is best and this is simply a great blue raspberry. That’s it; there’s no complex flavor profiles or subtle nuances going on here, just a nice flavorful blue raspberry vape.

I Love Candy Rainbow

Mad Hatter Juice I Love Candy Rainbow

Mad Hatter say: From sweet cherry to a sour lime and everything in between. I love Candy Rainbow is exactly like it sounds, a handful of Rainbow clouds…you can’t take just one puff!

Our Vibe: I couldn’t put this one down. It tastes just like you’ve grabbed a handful of skittles and slapped them in your mouth. You might not quite be able to distinguish each fruity flavor, yet you know they are all in there, and with each vape, you get a hint of another one coming through. Forget about ‘taste the rainbow’……you seriously have to ‘vape the rainbow’!

I Love Candy Watermelon

Mad Hatter Juice I Love Candy Watermelon

Mad Hatter say: I Love Candy Watermelon is that unmistakable refreshing flavor of ripe and juicy watermelons captured in a candy we drool for.

Our Vibe: I’ve been a fan of watermelon vapes for a long time. However, that’s been the more natural watermelon taste, not the candy variety. I was pleasantly surprised with this one, it definitely tastes like a gummy watermelon, and you can almost taste the sugar without out it being too sweet. If you like watermelon candy, this is great juice.


All in all, I’ve been really impressed with the Mad Hatter e-liquids, there is a lot to not just like, but ‘Love’ here. Especially the ‘I Love Candy’ line; I can see myself being a regular at that particular candy vape shop.

However, the standout surprise juice for me has been the 120 cereal pop. Even if you’re not a vaper who usually gravitates to cereal vapes, you have to give this a try – I don’t think you’ll be disappointed.

Usually, I would warn you not to be fooled by the clever high-quality packaging, funky marketing and catchy names with popular e-liquid brands. However, this time I permit you not to listen to me – it seems Mad Hatter really do have the quality juices to back up all of the above.

“A big thank you to Christina and Ali at Mad Hatter Juice for supplying the reviewed juices with love”


Vapor Production
Flavor Quality
Throat Hit
Marc P
Marc P
Marc has been an avid vaper since 2010. His obsession with new vape gear has led to developing his own overflowing vape room, and starting Vaping Vibe with Danny & Jules to help educate other vapers.

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Mad Hatter Juice doesn't just like things - they love them. Let's see if we feel the same way about their juices. 120 Cereal Pop I Love Cookies Too I Love Candy Blue Raspberry I Love Candy Rainbow I Love Candy Watermelon 1Intro Mad Hatter is...Mad Hatter Juice E-liquids | Review